As a brand, it’s our job to unbox the complicity of our products and/or service- To help the consumer feel the same excitement and delight that we experience in our product. To understand the product 360O- how it looks, what it’s about, what it means at various levels. To get why it’s time that our product carves its own place under the sun.
But what if our customer fails to understand our offering. Its USP, features and its need?
What if there are a plethora of products resembling ours, how to distinguish from all the noise?
What if our brand’s messaging is missed out, like completely, despite investing heavily on marketing?
In order to make the communication stand out, and tackle all of the above unanimously, it’s the explainer video that can do the trick.
Explainer videos are a simple tutorial explaining how our product or service operates. It provides a context to our offering. It gives instructions on how, when, where, and what about our product. It talks about its relevance and fits out any offers. It plugs in a Call to Action.
Our recommendation is don’t go for anything plain vanilla or employ a style that is done-to-death. Go for something that makes your message stand out. Remember the explainer video can cut across platforms from social media to website to social messaging apps to emails. They are here to condense a glut of collaterals from printed brochures, to emailers, to offers to a specific marketing repurpose- in less than two minutes. Look at the opportunity!
And we are seeing all or one of these approaches used extensively in these 3 verticals today Pharma Marketing| E-commerce| Online Education. Here is why.
Physicians are strapped for time every moment of their workday. Between patients, paperwork and trying to stay up to date professionally, they rarely have any free time. Unfortunately, the most common way of getting up to speed with the latest medical advancements and products is through scientific publications.
Why unfortunately? There’s a large volume of papers being pushed out every day. At 10-20 pages per paper, it takes an average of 15 minutes for a physician to consume the information. When they do read a paper, chances are they probably won’t be able to remember the most critical data.
On the other hand, explainer videos are fairly short, with the average length of about 2 minutes
Also with new releases of medical apps- Explainer videos make the cut. Quick and easy to create and explain the features of the app
An online store does not allow the consumer to handle the product. All you can see is a text description, a number of images and maybe some reviews. In order to convince a client, one must present compelling and positive reviews that will convince your client to make a purchase. But it doesn’t work all the time.
Meanwhile, 50% of clients still do not trust E-Commerce because they have serious doubts about getting the same product as what is advertised.
Nowadays a professional Animated Shopping Video can help you to present the product in the most favourable angle, and that will help to boost your sales. Animated or graphical videos can show the product from the best sides, demonstrate it in use and easily convince the user to buy it at the very moment.
Education is a gigantic industry which houses millions of companies and breaks out new innovations and solutions to develop brighter youth. As the digital side of things advances, technology plays a bigger part in the education world. Whether you want to introduce your latest e-learning app, create an online tutorial or explain a new subject in class, an explainer video is the right choice for you.
Explainer videos for educators or teachers are tools that can convey information efficiently by combining visual cues and audio explanation. These videos can create a more engaging atmosphere in the classroom or in an online course with its colourful graphics and eye-catching animation. You can ensure a more engaging atmosphere in the classroom, whether your goal is to introduce your education-related products or to explain a complex subject in class, an explainer video can be customised to suit your needs. While these are not directly marketing films, they still resonate with the brand of the E learning platforms become their super heroes. BYJUS for instance are frontrunners in their industry because of their insatiable database of powerful and well produced explainer video content, for the myriad subjects they offer.
A single video can stay relevant for years and it produces a high ROI when compared to other marketing tactics. Furthermore, the authority a professional video establishes and its seamless integration into your other sales efforts will be music to your marketing team’s ears.