Film aesthetics is the philosophy of the film, or the way that the subject of the film is shown in order to move its audience.
But today in cinema making every frame picture perfect has become the norm. This has led to an erosion of art that was raw, original, unfiltered, and pure. Back in the day, films were shot on the exquisite film roll. With digitalization, came democracy in the area of filmmaking and also it made this art form less expensive.
In the modern world where consumerism is at its peak, and market-competition is on all time rise, organisations work consistently to churn out more profits and brand value.
While hard core, dedicated fans love the fact that their favourite book is coming to the big screen, others are dreading the day their imagination will be butchered.
The Messaging Revolution is Here.
Be it with an old school friend, or a long lost relative, mass media has us covered with its social apps.
On 29th April 2020 Indian Cinema lost one of it's finest stars Irrfan Khan or popularly known as Irrfan to a long fought battle of cancer.
Irrfan came into the fray as a powerful actor in 1988 with his debut
As a brand, it’s our job to unbox the complicity of our products and/or service- To help the consumer feel the same excitement and delight that we experience in our product. To understand the product 360O- how it
Adaptation and improvement is the key to any marketer’s survival. Every generation poses its challenge and marketers have been able to strategically conquer each of them. However, one success story cannot to be applied
The curveball that 2020 has thrown at the world seems like an unperceivable nightmare. From coronavirus, to businesses failing, to trying to cope with the highs and lows of the present situation, there is still hope.
The world of social media is a space full of irrelevant information, opinions, propaganda and hate, catalysed by addictive design and interface to keep the viewer hooked. As we have reached 2020
“I can barely sit in one place for five minutes” was what Rishi Kapoor often admitted and that explains the energy bundle that he was. The man who was as vivacious and sprightly as life itself
Running successful advertising campaigns during the coronavirus pandemic is turning out to be a litmus test for brands, which are always at a risk of drawing the ire of users on social media.
Film aesthetics is the philosophy of the film, or the way that the subject of the
Imagine all this while when you watched movies at home during the lockdown
We are now in the midst of 2020, and it would not be wrong to say that the evolution of human race, its intelligence and accomplishments have been commendable. With the growing knowledge and discoveries
What started something as small as customer feedback, is now such an evolved concept. The need for belongingness, loyalty, and trust is also expected from brands. And wanting to be the most
The faster you are the stronger you. The faster, the better. With everything so instant, your marketing strategy also needs to be quick and effective. Segueing into our understanding
Realizing that a we are faced with the one of the toughest challenges of all time with the COVID-19, taking cautious steps now seem even more mandatory. With a population of over a billion
True to the title what else can one do after watching loads of Netflix, amazon prime, Hulu, Voot, YouTube, and everything else under the sun this quarantine season or compulsory holidays. Gaming!
Due to increasing media coverage, our society is becoming more aware of the effects that our activities put on the health of the environment. Global media channels reach nearly 1.5 billion
With numbers of companies trying to achieve consumer mastery, the use of technology in monitoring consumer needs is the top method to attain critical consumer information. When the world is
The hundredth birth anniversary of the Indian stalwart filmmaker Satyajit Ray was observed on 2nd May, 2020. The event, celebrated in different forms across audiences and artists around the country
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.”
After Vine shut shown in 2016, another platform began to gain popularity among youth, called Musical.ly. The short video based lip-sync application was then merged into a similar application