Aesthetics in Cinema

by Team Shifft | Aug 5, 2018 | Whitepapers

Film aesthetics is the philosophy of the film, or the way that the subject of the film is shown in order to move its audience.

But today in cinema making every frame picture perfect has become the norm. This has led to an erosion of art that was raw, original, unfiltered, and pure. Back in the day, films were shot on the exquisite film roll. With digitalization, came democracy in the area of filmmaking and also it made this art form less expensive.

The Burnout

by Team Shifft | Aug 5, 2018 | Whitepapers

In the modern world where consumerism is at its peak, and market-competition is on all time rise, organisations work consistently to churn out more profits and brand value.

Books to Screens

by Team Shifft | Aug 5, 2018 | Whitepapers

While hard core, dedicated fans love the fact that their favourite book is coming to the big screen, others are dreading the day their imagination will be butchered.

Social Messaging Apps Vs. Social Media Apps

by Team Shifft | Aug 5, 2018 | Whitepapers

The Messaging Revolution is Here.
Be it with an old school friend, or a long lost relative, mass media has us covered with its social apps.

Irrfan Khan- A Journey Greater Than The Destination

by Team Shifft | Aug 5, 2018 | Whitepapers

On 29th April 2020 Indian Cinema lost one of it's finest stars Irrfan Khan or popularly known as Irrfan to a long fought battle of cancer.
Irrfan came into the fray as a powerful actor in 1988 with his debut