Film aesthetics is the philosophy of the film, or the way that the subject of the film is shown in order to move its audience.
Imagine a world where there is only branding and no beauty. Everyone is paid to endorse a product, with the lack of rawness and originality in the content. Influencer relationships with their followers is based on a basic value – trust. And valuing this trust is important and crucial for anyone who is venturing or has already begun their influencer marketing strategy. The ideology of using a power influencer is the story of the past. Your customer or customer of any brand, product or service wants to know both the pros and cons of using your offering. This means that they need to be honest. But this honesty comes with a very structured content guidelines and a narrative that won't just seem authentic but is.
Choose influencers who would actually use your product. This would lead to the audience using the product and because everyone is an influencer in their own peer circle the word of mouth is a much more powerful weapon and yet an underestimated strategy that could lead to more effective results than investing in the image or persona of an influencer.
This would lead to conversations about your brand. Now, if the influencer is saying that your product has a certain flaw, but the pros outweigh the cons, this would lead to a larger profitable response than an influencer saying that the product has no flaws at all. For example, a lipstick that claims to last for 8 hours only lasts for about 7 or 7.5 hours and is indeed backed by an authentic influencer to garner more positive responses. Where in another scenario, an influencer who claims that the product lasts for 8 or 9 hours would lead to a disappointment in the minds of the consumer. This would in effect expose the transactional business between the brand and the influencer and would indeed lead to a loss of profits, public image, and goodwill.
If your business is a B2B business, try to know and understand what and whom your clients are following on social media. What are the topics they are interested in, what are their latest business concerns and plug in your product or offering through an influencer? This will give you the most effective and efficient reach and at the same time provide you the authenticity in the branding and marketing narrative. At opportunities of floor events where there is an actual chance of interaction with your potential client, tap into the influencers they want to listen to and follow. This will give you a direct and cohesive understanding of who should you choose as your influencer marketer.
A small business doesn’t have to think that influencer marketing is out of their league. In fact, it is the exact opposite. Authentic influencers can be seen more among those who have a smaller following. Because their following is restricted or rather is chosen and niche, choosing two to three correct and genuine influencers could prove to be very fruitful. This would give you the promotion you need, highlight your brand and reduce the cost of advertising and improve your sales to manifolds.
Even though influencer marketing is really popular and is only going to rise, find true and reliable influencers are the cornerstone to any influencer marketing. A mismatch in your brand and the influencer would only lead to the following problems of judging the book with its cover and a severe backlash when it comes to building a bond of trust and honesty between you and your target customer.