TV advertising can be a massive asset. Good writing and brilliant production bring about these marvels while bringing out the core value of a brand. Most ads are short - about 15 to 30 seconds. They are usually written and built around these premises- “Demo” & “Exemplary” “Show the need/problem” “Symbol, Analogy, Exaggerated/Problem” & “Characters and Celebrity”.
Narrative films are driven by a story that has a particular structure. It serves the purpose of moving the story forward. Today the formats are many- The traditional theatrical films which have a long run time, today’s E-age cinema that has catapulted the ‘short as the new long’ and the original Web series that use compelling plots and getting the audiences hooked.
In this post text world, multimedia is dominating every channel. Here are ways to update or even completely reinvent your digital strategy. Create a powerful content mix for a very vibrant social meda calender- Motion posters, Testimonials, Team videos, Roundups, BTS, Interviews, Q&A, Product tours, Parody, Email video, Vlog, How-to videos, Announcement panel discussions, Webinars and Events.
Animation plus VFX are painstakingly created with individual drawings, paintings, or illustrations, frame by frame. The types of animation are many with purposes ranging from education to edutainment to entertainment. Traditional animation. (2d, cel, hand-drawn, vector-based) 3d animation, Motion Graphics. (Typography, Animated Logos) Stop motion. (Claymation, Cut-outs) Explainers, Bullet Time CGI, Motion Control Photography, Digital Compositing Virtual Cinematography and Matte Painting.
Video has become an important part of education. It is integrated as part of traditional courses, serving as a cornerstone of many blended courses, and is often the main information delivery mechanism in MOOCs. This makes knowledge transferring smoother, interesting, consistent, evocative, and vibrant. They work best when produced as clusters.
In an age of media proliferation, product placement in music videos continues to be a popular method of advertising for brands. They subliminally use music to accentuate their content message. In Music Videos, Music along with lyrics becomes the centre of attention. We could even use popular singers and leverage the demographics of artist fanbases.
Corporate videos are used to attach the board room to its employees and convey the company’s ethics and ethos to the consumer. Video content online has become increasingly popular for company websites alongside the written material. A 2-minute corporate video has replaced printed collaterals. Some of the popular types are- Explainer Videos, Training Videos, Client Testimonials, Product Videos and Pitch Videos.
Documentaries involves factually documenting the sequence of events of a particular topic, person, or premise. It can further educate, instruct or simply maintain for a historical record. Usually produced with a lot of creative chutzpah here are the main Documentary approaches- Essayistic, Observational, Poetic, Interview, Dramatisation and Animation.