A winning Go-To-Market Strategy must have actionable answers to these tough questions. How to connect with potential clients?, How to offer a compelling value proposition? How to distinguish and create a unique market corner? How to deliver all those innumerable promises? To maximize these strategies we need to learn the ROI, offer consistent brand experiences, commit to segmentation, digital campaigns, and smart competitor analysis.
Branding is that perception that a consumer has when they hear or think of your company.That being said the word brand or branding is a moving target and evolves with the behavior of consumers. It is critical for businesses of all sizes and it communicates the characteristics, values and attributes that can make or break whether a customer chooses you over your competition.
The world is rapidly shifting to digital. People are consuming more and more digital content on a daily basis It is a growing force in the current marketing playing field, Today businesses cannot afford not to adapt to this wave. The pallette of social media prongs available today offer multiple treatments that boosts ideas to build mindshare and traction.
Websites and Portals
Your website is your front desk – make it work for you. The purpose of your website is to engage your prospects in taking the first step of the sales cycle. A successful website design provides a clear path from education to conversion, with a minimal amount of work required by the visitor – whether it’s to motivate them to fill out a form, make a purchase online, call your business, or even stop by your location for an in-person conversation. And getting your website in-line with your branding is key.
An entire shelf of products can be subconsciously rejected for purchase in less than a blink of an eye, merely because of their packaging and the accompanying subconscious associations. The importance of packaging in a competitive marketplace cannot be missed and requires a thorough and detailed approach, The five must dos-stand out, be simple, pass the five year old’s test, create emotional engagement and iconic assets.
The Pull Series
A marketing platform by SHIFFT FILMS to powerfully project the context of the business run by our dynamic clients. Constructed, as a roundtable series and primarily produced as YouTube content, it is designed to seize social media platforms with the great, incisive and detailed material. The best part of this series is its adaptability to all avenues – TV, Radio, and YouTube.