Web marketing refers to a broad category of advertising that takes many different forms, but generally involves any marketing activity conducted online. The following are a complete host of offerings ususally deployed in a staggered manner- Account-Based Marketing, Display Advertising, Search Engine Marketing, SEO, Social Media Marketing, Email Marketing, Referral Marketing, Affiliate Marketing, Inbound Marketing, Lead Generation, Viral Marketing, Conversion Tracking, and Online PR.
Strategy GTM brings the product to the market. Outlining the target audience, marketing plan, and sales strategy are a few parts and characteristics of this business plan. Every product and its market are different, therefore each GTM strategy needs to be thoroughly thought out. And hence requires mapping out the market problem along with the solution. Coming up with a creative yet effective PR strategy and Digital Marketing Strategy and paired with the mastery of a purposeful and a sound Sales and Content Creation execution.
Social content is about how the content is created and how we can integrate social content into the core of content marketing plans and activities. This is intended to ignite a marketing campaign to promote a product/business. It’s time-based marketing using Info-graphics, Lists, How Tos, Whats and Whys, Contests, New Articles, Podcasts and Live Streaming as part of this creative content mix
Offline PR | Investor Pitches and events are ways through which one can create awareness and buzz around a new product in the market.Public relations professionals help ensure that the brand has goodwill and a positive reputation with the public. This is done with the aid of unpaid or earned communications, including traditional media, social media, and in-person engagements. This is supplemented with Online PR. Coordination with targeted bloggers, relevant influencers and online journals that help in gaining more traction and audience attention.
Marketing Copy Writing is the art and science of strategically crafting and publishing targeted, reader-focused words (“copy”) online that get people to take some form of action. This advertising can be done in many different media, including ads, billboards, emails, snail-mail, and other paper advertisements. White Papers, Pitch Materials, Sales Pages, Flyers, Script Reports, Blog and Pillar Pages, Newsletter, E-book and copy writing are various in-demand content pegs.
Content Creation Consultancy is an elevated level of content development process involving careful and fully integrated campaigns that include a diverse content mix. Our team works laterally across departments to create and curate content from start to finish that adhere to brand guidelines, provides value to your audience and serves as a distinct purpose within the larger strategy. The content is curated for Search Engine Optimization to Social Media Marketing and every digital marketing function for a fruitful ROI.
A company’s brand represents its market identity- who they are, what they do, what kind of quality they provide, their reputation for trustworthiness and more. It all begins with an insginia- a Logo and moves to a full suite Brand Identity and Application drive. Stationery design, Communication Materials, Collaterals Designs, White Papers, Displays, Pitch Materials, Flyers, Case Studies, Landing Pages, Newsletters, E-Books, Pillar/Blog Pages, Space design, Product packaging, UX UI all comes togther to build a company image or identity