Stories that help one to understand the enterprise really well – its premise, journey, principle and positioning. Bringing out this juice, interestingly, requires a well-thought out storyline, a clear message and clever execution. Today corporate brochures are being replaced by two minuters, only for effectiveness.
Today, the wonders of animations are not limited to cartoon shows. They have become the highlight for the video marketing campaigns. They effectively churn out heavy information like facts and figures. Animation renditions can bring out any message serious, light or emotional in the most easy-to-recall way.
TV advertising can be a massive asset to gain new clients. It increases sales in a provable and profitable way. Expertly produced TV commercials are still loved and consumed in this sweet digital renaissance. Long, short, funny or sad, what is needed today are compelling stories before all the fluff. Good writing and brilliant poroduction bring about these marvels.
Educational & Training Videos
Training videos allow us to show our viewers how to do something and how things work. When you are limited to written text, there is more room for misinterpretation. Videos, by using various tools like music and voice-overs, make knowledge transferring a lot more smooth, interesting, consistent, evocative and vibrant,
The fashion film shows a designer’s clothes in motion. Simple enough, but much like fashion photography, the fashion film has expanded beyond that generic definition and into the realms of art, storytelling and propaganda. It’s a personalised expression of the brand, telling the history and identity of both.
The debut of a product into the market requires a larger-than- life feel. Films do these well. By the time the product actually launches there’s so much hype that the product appears to sell itself. We dont just show the slickness but also show how it fits in the bigger picture of the customer’s lives. This way it connects.