Rivertide

Rivertide

It was easily the hottest days of the year. And that too in Madanapalli, Andhra Pradesh. Shifft was assigned the task of developing over 30 teacher-training 1st and 2nd grade video-lesson plans for RIVERTIDE last year. One of the most meaningful projects I have worked...
Gearing Towards Content

Gearing Towards Content

Gearing Towards Content The average viewer watches 239 videos per month with length and file sizes increasing. As more television viewers migrate to the web or plug their computers into their TVs, they’re coming to expect higher quality online video. Consumers are...
Production Value in Visual Media

Production Value in Visual Media

Production value in visual media Visual media is vital in promoting your product or service, and it’s far easier to grab the attention of a potential customer with a video telling your story than it is with a print ad or brochure. Let’s face it, this is the age when...
About Shifft Interiors

About Shifft Interiors

About Shifft Interiors A connected age requires a new agency model and thus was formed Shifft Films. At the core of this production house cum content creation company, is teamwork. There is a certain degree of interdependence between the team members. It is an...
NGO Storytelling

NGO Storytelling

NGO Storytelling Creating content for NGOs can be very tricky. NGOs need goodwill the most, since their foundation is service. So it is important to be upfront and yes, in a way mildly assertive Primarily the communication needs to build a movement of passionate...